What is a cookie?
A cookie is a small fragment of text websites send to the browser which are stored on the user’s terminal (personal computer, cellphone, tablet, etc.). These files allow the website to remember information on the user’s visit such as the language and preferences to make for easier browsing upon the next visit and make the site more useful by customizing the content. Cookies perform a very important role as they improve user experience with a website.
How are cookies used?
By browsing this website, the user agrees that cookies may be installed on their terminal which allow us to obtain the following information:
- Statistical information on the use of the website.
- The user’s login to keep sessions active on the website.
- The preferred web format when accessing with mobile devices.
- The latest searches done with the web services and data used to customize these services.
- Information on ads shown to the user.
- Social media connection data for users who access with their Facebook account.
Types of cookies used
This website uses both temporary session cookies as well as permanent cookies. Session cookies store data only while the user is accessing the website and permanent cookies store data on the terminal so they may be accessed and used for more than one session.
Depending on the purpose for which the data obtained through the cookies are processed, the website may use:
Those that allow the user to browse the website or application and use the different options or services provided. For example, control traffic and data communication, identify the session, access parts of the website with restricted access, remember the elements included in an order, request registration or participation in an event, use security elements while browsing and store content to play videos and sound.
Those that allow users to access the service with some general pre-defined characteristics for their terminal or which the very user defines. For example, the language, the type of browser used to access the service, the design of the selected content, the terminal geolocation and regional configuration for the area where the service is accessed.
Those that allow effective management of advertising space included on the website or application used to provide the service. They make it possible to adjust the content of the ad so it is truly relevant to the user and to prevent displaying ads the user has already seen.
Statistical analysis cookies
Those that track and analyze website user behavior. The information gathered using this type of cookie is used to measure website, application or platform activity and to produce user browsing profiles for the sites in order to introduce improved services based on the usage made by users.
Some webpages may install third-party cookies to manage and improve the services offered. This is the case of Google Analytics, for example.
How to manage cookies through a browser
The user may either permit, block or eliminate cookies installed on their device by configuring the options for the browser installed on the terminal:
- To adjust permissions related to cookies when using Google Chrome:
- Click on the menu on the toolbar.
- Select Configuration.
- Click on Show advanced settings.
- Click on the Content settings button under the “Privacy” section.
- You can configure the options under the “Cookies” section.
- To adjust permissions related to cookies when using Mozilla Firefox:
- Click on the Tools menu at the top of the Firefox window.
- Select the panel
- Under the Firefox option, you may choose Use custom settings for history to configure the options.
- To adjust permissions related to cookies when using Internet Explorer 9:
- Click on the menu at the top of the Internet Explorer window.
- Select the Safety tab and use the Clear browsing history option to eliminate the cookies. Enable the Cookies box and then click on Delete.
- Select the Safety tab and use the Settings to move the slider completely upwards to block all cookies or completely downwards to permit all cookies. After this, click on OK.
Some browsers may allow you to configure specific rules for managing cookies for a specific website which gives you more precise control over your privacy. This means that cookies may be disabled on all sites except those you trust.